Strategic and Creative Marketing Communications
Projects & Résumé
My entire life on three pages.
Conveyed Real estate industry SaaS leader RealPage's motto, Innovation & Simplicity for use in multiple communication pieces. My solution was the phrase “The Future Made Simple.”
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The Propertyware Brandstorm was a brainstorm project for RealPage designed to transform an existing brand or create a new one, and served as the strategic template for projects in the future.
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Click below for blog articles and press releases I wrote for RealPage. Copy was developed through our marketing content management techniques. The focus is on the multifamily apartment management market.
This is an entry for a RealPage AI product for Fast Company's "Most Innovative Companies" award. I combined the technical aspects of the product and data analysis focus with a discussion of its positive effects on people who want to rent an apartment.
A presentation script I wrote for RealPage President Ashley Glover's kickoff session at their annual Executive Women's Conference. It describes a strategic method to engage apartment residents at every stage of their rental lifecycle.
McDonald's transformed several restaurants into diners with food like steak dinners, pancakes, waffles, pies and sundaes. I created a classic American diner theme with the headline "Nothing Could Be Finer Than Eating at the Diner in McDonald's," based on the song "Carolina." The song was modified for all advertising.
To communicate that Keurig-like Flavia was an entirely new way to make coffee, I wrote the headline "Brew Your Own Revolution" We created live tasting events in Boston with POS handouts to help passers-by return to their workplaces and convince their supervisors to buy the Flavia system.
"Christ Church Find Yourself" is one slide from a much larger presentation for Christ Church Plano (an amazing place), a collaboration with the VP of Creative at RealPage, who is a member of the church. I wrote the headline, and we wrote the copy together. The church used this slide for a Facebook post.
Testimonials
Kevin Gilsdorf
President + Creative Director
Kindlepoint, Inc.
Gad and I have worked together many times in our career. He's a brilliant conceptor who understands that breakthrough ideas are the product of nurturing collaboration, while strategically challenging diverse perspectives. I've not met a creative who manages this balance more effectively. In addition, Gad's passion for science enables him to excel in identifying economic, sociological, psychological, geographic and political levers that drive consumers to act. He is an unparalleled value to anyone who seeks a new approach to tried marketing challenges.
Andrea Massey
Senior Vice President
RealPage, Inc.
Gad has hit it out of the park for us at RealPage consistently.
Our business--providing SaaS software and data analytics to the multifamily rental real estate industry--is complex, technical and challenging to communicate to our clients. Gad is able to turn the most complex information into clear, engaging and creative communications that are strategically right on.
One insight Gad brought us is that your competitor might not be who you think it is. Knowing that, he regularly conducted deep research to better understand the competitive landscape. It significantly boosted our ability to make on the mark recommendations on strategic positioning and deliver compelling communications.
Michael Davis
Former Chief Creative Officer
imc squared
Gad and I began a 10-year journey of concepting in 2002. By 2012, we were creating work for clients that not only helped brands thrive, but that purposefully made people feel good. There is something about Gad's collaborative process unlike any other strategist, maker or experience seeker. Perhaps his background in chemistry gave me a new lens to see how the world can interact uniquely, using art, science and even a little love as a thread. That's the spirit of Gad. While he may deliver the work via plans, strategies, creative and analytics, those of us who have invented things closely with him know it's a bit like Willy Wonka's chocolate factory. There's magic in the air and a lot of smiles in the room. Please look at his work. You'll feel it, too.
